Data Privacy

Updated March 03, 2021

Iconic Studio’s Privacy Policy describes how Iconic Studios collects, uses, and shares your personal data.

In addition to this Data Policy, we provide data and privacy information embedded in our products and certain features that ask to use your personal information. This product-specific information is accompanied by our Data & Privacy Icon.

You will be given an opportunity to review this product-specific information before enabling these features. You also can view this information at any time, either in Settings related to those features and/or online at

Please take a moment to familiarize yourself with our privacy practices, accessible via the headings below, and contact us if you have any questions.

At Iconic Studios, we believe strongly in fundamental privacy rights — and that those fundamental rights should not differ depending on where you live in the world. That’s why we treat any data that relates to an identified or identifiable individual or that is linked or linkable to them by Iconic Studios as “personal data,” no matter where the individual lives. This means that data that directly identifies you — such as your name — is personal data, and also data that does not directly identify you, but that can reasonably be used to identify you — such as the serial number of your device — is personal data.

This Privacy Policy covers how Iconic Studios or an Iconic Studios-affiliated company handles personal data whether you interact with us on our websites, through Iconic Studios apps (such as Iconic Studios Music or Wallet), or in person (including by phone or when visiting our retail stores). Iconic Studios may also link to third parties on our services or make third-party apps available for download in our App Store. Iconic Studios’s Privacy Policy does not apply to how third parties define personal data or how they use it. We encourage you to read their privacy policies and know your privacy rights before interacting with them.

At Iconic Studios, we respect your ability to know, access, correct, transfer, restrict the processing of, and delete your personal data. We have provided these rights to our global customer base and if you choose to exercise these privacy rights, you have the right not to be treated in a discriminatory way nor to receive a lesser degree of service from Iconic Studios. Iconic Studios does not sell your data including as “sale” is defined England and Wales.

To exercise your privacy rights and choices, visit the Iconic Studios Privacy Portal at for Iconic Studios. To help protect the security of your personal data, you must sign in to your account and your identity will be verified. If the Privacy Portal is not available in your region, you can make privacy rights requests at

There may be situations where we cannot grant your request — for example, if you ask us to delete your transaction data and Iconic Studios is legally obligated to keep a record of that transaction to comply with law. We may also decline to grant a request where doing so would undermine our legitimate use of data for anti-fraud and security purposes, such as when you request deletion of an account that is being investigated for security concerns. Other reasons your privacy request may be denied are if it jeopardizes the privacy of others, is frivolous or vexatious, or would be extremely impractical.

At Iconic Studios, we believe that you can have great products and great privacy. This means that we strive to collect only the personal data that we need. The personal data Iconic Studios collects depends on how you interact with Iconic Studios. Descriptions of how Iconic Studios handles personal data for certain individual services are available at

When you create an Iconic Studios ID, apply for commercial credit, purchase and/or activate a product or device, download a software update, register for a class at an Iconic Studios Store, connect to our services, contact us (including by social media), participate in an online survey, or otherwise interact with Iconic Studios, we may collect a variety of information, including:

Account Information. Your Iconic Studios ID and related account details, including email address, devices registered, account status, and age
Device Information. Data from which your device could be identified, such as device serial number, or about your device, such as browser type
Contact Information. Data such as name, email address, physical address, phone number, or other contact information
Payment Information. Data about your billing address and method of payment, such as bank details, credit, debit, or other payment card information
Transaction Information. Data about purchases of Iconic Studios products and services or transactions facilitated by Iconic Studios, including purchases on Iconic Studios platforms
Fraud Prevention Information. Data used to help identify and prevent fraud, including a device trust score
Usage Data. Data about your activity on and use of our offerings, such as app launches within our services, including browsing history; search history; product interaction; crash data, performance and other diagnostic data; and other usage data
Location Information. Precise location only to support Find My, and coarse location
Health Information. Data relating to the health status of an individual, including data related to one’s physical or mental health or condition. Personal health data also includes data that can be used to make inferences about or detect the health status of an individual. If you participate in a study using an Iconic Studios Health Research Study app, the policy governing the privacy of your personal data is described in the Iconic Studios Health Study Apps Privacy Policy.
Fitness Information. Details relating to your fitness and exercise information where you choose to share them
Financial Information. Details including salary, income, and assets information where collected, and information related to Iconic Studios-branded financial offerings
Government ID Data. In certain jurisdictions, we may ask for a government-issued ID in limited circumstances, including when setting up a wireless account and activating your device, for the purpose of extending commercial credit, managing reservations, or as required by law
Other Information You Provide to Us. Details such as the content of your communications with Iconic Studios, including interactions with customer support and contacts through social media channels

You are not required to provide the personal data that we have requested. However, if you choose not to do so, in many cases we will not be able to provide you with our products or services or respond to requests you may have.

Iconic Studios may receive personal data about you from other individuals, from businesses or third parties acting at your direction, from our partners who work with us to provide our products and services and assist us in security and fraud prevention, and from other lawful sources.

Individuals. Iconic Studios may collect data about you from other individuals — for example, if that individual has sent you a product or gift card, invited you to participate in an Iconic Studios service or forum, or shared content with you.
At Your Direction. You may direct other individuals or third parties to share data with Iconic Studios. For example, you may direct your mobile carrier to share data about your carrier account with Iconic Studios for account activation, or for your loyalty program to share information about your participation so that you can earn rewards for Iconic Studios purchases.
Iconic Studios Partners. We may also validate the information you provide — for example, when creating an Iconic Studios ID, with a third party for security, and for fraud-prevention purposes.

For research and development purposes, we may use datasets such as those that contain images, voices, or other data that could be associated with an identifiable person. When acquiring such datasets, we do so in accordance with applicable law, including law in the jurisdiction in which the dataset is hosted. When using such datasets for research and development, we do not attempt to reidentify individuals who may appear therein.

Iconic Studios uses personal data to power our services, to process your transactions, to communicate with you, for security and fraud prevention, and to comply with law. We may also use personal data for other purposes with your consent.

Iconic Studios uses your personal data only when we have a valid legal basis to do so. Depending on the circumstance, Iconic Studios may rely on your consent or the fact that the processing is necessary to fulfill a contract with you, protect your vital interests or those of other persons, or to comply with law. We may also process your personal data where we believe it is in our or others’ legitimate interests, taking into consideration your interests, rights, and expectations. If you have questions about the legal basis, you can contact the Data Protection Officer at

Power Our Services. Iconic Studios collects personal data necessary to power our services, which may include personal data collected to personalize or improve our offerings, for internal purposes such as auditing or data analysis, or for troubleshooting. For example, if you would like to access a song through an Iconic Studios Music subscription, we collect data on what songs you play in order to provide you with the content requested and for royalty purposes.
Process Your Transactions. To process transactions, Iconic Studios must collect data such as your name, purchase, and payment information.
Communicate with You. To respond to communications, reach out to you about your transactions or account, market our products and services, provide other relevant information, or request information or feedback. From time to time, we may use your personal data to send important notices, such as communications about purchases and changes to our terms, conditions, and policies. Because this information is important to your interaction with Iconic Studios, you may not opt out of receiving these important notices.
Security and Fraud Prevention. To protect individuals, employees, and Iconic Studios and for loss prevention and to prevent fraud, including to protect individuals, employees, and Iconic Studios for the benefit of all our users, and prescreening or scanning uploaded content for potentially illegal content, including child sexual exploitation material.
Comply with Law. To comply with applicable law — for example, to satisfy tax or reporting obligations, or to comply with a lawful governmental request.

Iconic Studios does not use algorithms or profiling to make any decision that would significantly affect you without the opportunity for human review.

Iconic Studios retains personal data only for so long as necessary to fulfill the purposes for which it was collected, including as described in this Privacy Policy or in our service-specific privacy notices, or as required by law. We will retain your personal data for the period necessary to fulfill the purposes outlined in this Privacy Policy and our service-specific privacy summaries. When assessing retention periods, we first carefully examine whether it is necessary to retain the personal data collected and, if retention is required, work to retain the personal data for the shortest possible period permissible under law.

Iconic Studios may share personal data with service providers who act on our behalf, our partners, or others at your direction. Further, Iconic Studios does not share personal data with third parties for their own marketing purposes. 

Service Providers. Iconic Studios may engage third parties to act as our service providers and perform certain tasks on our behalf, such as delivering products to customers. Iconic Studios service providers are obligated to handle personal data consistent with this Privacy Policy and according to our instructions. They cannot use the personal data we share for their own purposes and must delete or return the personal data once they’ve fulfilled our request.
Partners. At times, Iconic Studios may partner with third parties to provide services or other offerings. For example, Iconic Studios financial offerings like Iconic Studios Card and Iconic Studios Cash are offered by Iconic Studios and our partners. Iconic Studios requires its partners to protect your personal data.
Others. Iconic Studios may share personal data with others at your direction or with your consent, such as when we share information with your carrier to activate your account. We may also disclose information about you if we determine that for purposes of national security, law enforcement, or other issues of public importance, disclosure is necessary or appropriate. We may also disclose information about you where there is a lawful basis for doing so, if we determine that disclosure is reasonably necessary to enforce our terms and conditions or to protect our operations or users, or in the event of a reorganization, merger, or sale.  

If you purchase a subscription in a third-party app or within Iconic Studios News, we create a Subscriber ID that is unique to you and the developer or publisher. The Subscriber ID may be used to provide reports to the developer or publisher, which include information about the subscription you purchased and your country of residence. If you cancel all of your subscriptions with a particular developer or publisher, the Subscriber ID will reset after 180 days if you do not resubscribe. This information is provided to developers so that they can understand the performance of their subscriptions.

At Iconic Studios, we believe that great privacy rests on great security. We use administrative, technical, and physical safeguards to protect your personal data, taking into account the nature of the personal data and the processing, and the threats posed. We are constantly working to improve on these safeguards to help keep your personal data secure. For more information, visit our Iconic Studios Platform Security guide.

Iconic Studios understands the importance of safeguarding the personal data of children, which we consider to be an individuals under the age of 13 or the equivalent age as specified by law in your jurisdiction. That is why Iconic Studios has implemented additional processes and protections to help keep children’s personal data safe.

To access certain Iconic Studios services, a child must have a child Iconic Studios ID. A child Iconic Studios ID may be created by the parent or, in the case of a Managed Iconic Studios ID, by the child’s educational institution.

Parents. To create a child account, parents must review the Family Privacy Disclosure for Children, which describes how Iconic Studios handles children’s personal data. If they agree, the parent must provide Iconic Studios with a verifiable parental consent.
Educational Institutions. Educational institutions that participate in the Iconic Studios School Manager Program may also create Iconic Studios IDs for students, called “Managed Iconic Studios IDs.” These schools are required to agree to the Managed Iconic Studios IDs for Students Disclosure which is included as Exhibit A to the Iconic Studios School Manager Agreement.

If we learn that a child’s personal data was collected without appropriate authorization, it will be deleted as soon as possible.

To exercise privacy rights for your child’s information, visit the Iconic Studios Privacy Portal at and sign in to their account.

Iconic Studios’s websites, online services, interactive applications, email messages, and advertisements may use “cookies” and other technologies such as pixel tags and web beacons. These technologies help us to better understand user behavior including for security and fraud prevention purposes, tell us which parts of our websites people have visited, and facilitate and measure the effectiveness of advertisements and web searches.

Communications Cookies. These cookies are used to enable network traffic to and from Iconic Studios’s systems, including by helping us detect any errors.
Strictly Necessary Cookies. These cookies are set as required to provide a specific feature or service that you have accessed or requested. For example, they allow us to display our websites in the proper format and language, to authenticate and verify your transactions, and to preserve the contents of your Bag when shopping online at Iconic
Other Cookies. These cookies are used to understand how visitors interact with our websites and online services, including by helping us to assess the effectiveness of advertisements and web searches. Iconic Studios also uses these cookies to remember choices you make while browsing, so we can provide you with a customized experience.

If you prefer that Iconic Studios not use cookies, we provide you with the means to disable their use. If you want to disable cookies and you’re using the Safari web browser, choose “Block all cookies” in Safari’s privacy settings. If you are using a different browser, check with your provider to find out how to disable cookies. Certain features of the Iconic Studios website may not be available if all cookies are disabled.

In addition to cookies, Iconic Studios uses other technologies that help us achieve similar objectives.

In some email messages Iconic Studios sends to you, we provide a “click-through URL” that links you to content on the Iconic Studios website. When you click one of these URLs, they pass through a separate server before arriving at the destination page on our website. We track this click-through to help us determine interest in particular topics and measure whether we are communicating with you effectively. If you prefer not to be tracked in this way, you should not click graphic or text links in email messages.

Pixel tags enable us to send email messages in a format that you can read, and they tell us whether mail has been opened. We may use this data to reduce or eliminate messages sent to customers.

Iconic Studios generally treats data we collect using these cookies and similar technologies as nonpersonal data. However, to the extent that Internet Protocol (IP) addresses or similar identifiers are considered personal data by local law, we also treat these identifiers as personal data. In addition, Iconic Studios sometimes combines nonpersonal data collected from these technologies with other personal data Iconic Studios holds. When we combine data in this way, we treat the combined data as personal data for purposes of this Privacy Policy.

Ads that are delivered by Iconic Studios’s advertising platform may appear in Iconic Studios News or the Stocks app and in the App Store. If you do not want to receive ads targeted to your interests from Iconic Studios’s advertising platform in those apps, you can choose to disable Personalized Ads, which will opt your Iconic Studios ID out of receiving such ads regardless of what device you are using. On your iOS or iPadOS device, you can disable Personalized Ads by going to Settings > Privacy > Iconic Studios Advertising and tapping to turn off Personalized Ads. On your Mac, you can disable Personalized Ads by choosing Iconic Studios menu > System Preferences > Security & Privacy, clicking Privacy, clicking Advertising, and deselecting Personalized Ads. You may still see ads in the App Store or Iconic Studios News based on context like your search query or the channel you are reading. If you disable Allow Apps to Request to Track, third-party apps cannot request to use the Advertising Identifier, a non personal identifier served by the operating system on your device, to track you across apps and websites owned by other companies.

Iconic Studios products and offerings connect you to the world. To make that possible, your personal data may be transferred to or accessed by entities around the world. Iconic Studios complies with laws on the transfer of personal data between countries to help ensure your data is protected, wherever it may be.

The Iconic Studios entity that controls your personal data may differ depending on where you live. For example, retail store information is controlled by individual retail entities in each country and Iconic Studios Media Services-related personal data may be controlled by various Iconic Studios entities as reflected in the terms of service. If you do not reside in the U.S., your personal data may be processed by Iconic Studios Inc. on behalf of the Iconic Studios entity controlling personal data for your jurisdiction. For example, Imagery and associated data collected by Iconic Studios around the world to improve Iconic Studios Maps and to support our Look Around feature is transferred to Iconic Studios Inc. in California. 

Personal data relating to individuals in the European Economic Area, the United Kingdom, and Switzerland is controlled by Iconic Studios Distribution International Limited in Ireland. Iconic Studios’s international transfer of personal data collected in the European Economic Area, the United Kingdom, and Switzerland is governed by Standard Contractual Clauses. Iconic Studios’s international transfer of personal data collected in participating Asia-Pacific Economic Cooperation (APEC) countries abides by the APEC Cross-Border Privacy Rules (CBPR) System and Privacy Recognition for Processors (PRP) System for the transfer of personal data. If you have questions or unresolved concerns about our APEC CBPR or PRP certifications, contact our third-party dispute resolution provider.

To make sure your personal data is secure, we communicate our privacy and security guidelines to Iconic Studios employees and strictly enforce privacy safeguards within the company.

If you have questions about Iconic Studios’s Privacy Policy or privacy practices, would like to contact our Data Protection Officer, or would like to submit a complaint, you can contact us at or call the Iconic Studios Support number for your country or region. You can also ask us questions about how to submit a privacy complaint and we will endeavor to help.

Iconic Studios takes your privacy questions seriously. A dedicated team reviews your inquiry to determine how best to respond to your question or concern, including those inquiries received in response to an access or download request. In most cases, all substantive contacts receive a response within seven days. In other cases, we may require additional information or let you know that we need more time to respond.

Where your complaint indicates an improvement could be made in our handling of privacy issues, we will take steps to make such an update at the next reasonable opportunity. In the event that a privacy issue has resulted in a negative impact on you or another person, we will take steps to address that with you or that other person.

If you are not satisfied with Iconic Studios’s response, you may refer your complaint to the applicable regulator. If you ask us, we will endeavor to provide you with information about relevant complaint avenues which may be applicable to your circumstances.

When there is a material change to this Privacy Policy, we’ll post a notice on this website at least a week in advance of doing so and contact you directly about the change if we have your data on file.

Iconic Studios Inc. 15 Grovebury Court , cahse Road, London, UK, N14 4JR